Apple's AI powered virtual shopping assistant is quietly appearing in the Apple Store app for select iPhone users, letting them check trade in values, compare products, and get purchase help.

Apple's online store is down ahead of iPhone 18 Pro and iPhone 18 Pro Max pre-orders, which begin at 5:00 a.m. Pacific Time on Saturday,2. "We love that early energy," reads the Apple Store's message ...

On Friday, September 18, Apple Store locations around the world introduced customers to the iPhone 18 Pro lineup, Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5.

WASHINGTON, DC - MAY 30: A MacBook Pro is displayed inside of the Apple Carnegie Library store on May 30, 2025 in Washington, DC. (Photo by Kevin Carter/Getty Images) Taking a look back at this week’s ...

Following the usual tradition, the Apple Store is down ahead of this morning’s September Apple event, kicking off at ...

Apple’s lineup of new iPhones, Apple Watches, and AirPods is now available around the world. Apple is celebrating the launch by sharing a bunch of images from Apple Stores everywhere on its website.

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Apple's upcoming iPhone 18 Pro launch is poised to redefine the smartphone landscape. The ...

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Apple’s affordable MacBook Neo, iPhone 17e, M5 Pro/Max-equipped MacBook Pros and the M4 iPad Air went on sale Wednesday. The M5-powered MacBook Air and new Studio Displays also hit retail stores today ...