The iPhone’s price tag is expected to jump this fall as the AI boom drives up chip costs. Apple is already boosting the ...

The increases come a week after Tim Cook said higher memory costs made them “unavoidable.” ...

Apple has underappreciated price elasticity of demand that should allow it to weather recent hardware price increases.

By Stephen Nellis and Aditya Soni SAN FRANCISCO, June 25 (Reuters) - Apple raised iPad and MacBook prices on Thursday, saying it could no longer shield customers from soaring memory and storage chip ...

Apple, Microsoft, HP and other gadget makers are being forced to choose between sacrificing sales or profit.

Apple gained ground in the PC market even as global shipments fell for the first time in more than two years, as the Mac ...

Apple is raising the prices of some MacBooks and iPads, while Microsoft is raising Xbox prices as semiconductor costs surge.

Amazon is selling an AMD mini PC with triple 4K displays, dual 2.5GbE ethernet, and WiFi 6E for a third of what Apple now charges.

Apple (NASDAQ: AAPL) is raising prices on its Macs and iPads (as well as the Vision Pro) by between $100 and $500. Demand for ...

Apple defied the global PC market decline with a 10.1% sales increase in Q2 2026, driven by the affordable MacBook Neo launch ...

New, higher prices take some of the shine off the MacBook Neo, but Apple's other MacBooks are costlier now, too. Let's look ...