Apple, Microsoft, HP and other gadget makers are being forced to choose between sacrificing sales or profit.

Apple May Raise Prices as Memory Chip Costs Climb. Will Consumers Keep Buying?

Apple appears poised to take the rare step of increasing prices to deal with what CEO Tim Cook called an "unsustainable" ...

Apple faces a structural margin headwind from surging DRAM and NAND prices driven by AI server demand, threatening its premium valuation. With 74% of revenue tied to hardware, Apple's exposure to ...

News; Apple just raised prices on MacBooks and iPads by as much as 20%, and now its reportedly lobbying for a controversial ...

Apple has hiked prices on some of its most popular products, including the MacBook and iPad, because of the rising costs of ...

The cheapest M4 Mac Mini variant has been completely dropped from Apple's product lineup. Previously, more expensive Mac Mini and Mac Studio configs have disappeared from the store. Tyler is a writer ...

Artificial intelligence (AI) has opened up a new can of worms for the tech industry, with memory prices increasing rapidly as demand grows. In response to these increased costs, manufacturers will be ...

The iPhone’s price tag is expected to jump this fall as the AI boom drives up chip costs. Apple is already boosting the ...

One of the biggest impacts of Apple's switch from Intel to its own M-series silicon -- debuting with the M1 in the 2020 MacBook Air, MacBook Pro and Mac Mini -- is faster, more stable, and more energy ...

While you may have been distracted by Apple’s new product releases and interesting operating system enhancements, the company also quietly a powerful new security feature this week: Memory Integrity ...