Alka-Seltzer is making a more forward play for the party-going crowd with its new hangover product and partnership with T-Pain, a singer whose biggest radio hits include songs like “Buy U a Drank” and ...

Bayer’s Alka-Seltzer is using that play on its iconic “Plop Plop, Fizz Fizz” slogan to help promote the brand’s new Fizzy Melts, said to provide all the benefits of the original Alka-Seltzer without ...

Perhaps because Jan. 1 is already a holiday, Bayer’s Alka-Seltzer has launched a petition at Change.org. to get the Fifth of July observed as National Recovery Mocktail Day. A mocktail, if you don’t ...

For most of us, when we think of Alka Seltzer, the catchy jingle from the 70s is the first thing that comes to mind: "Plop, plop, fizz, fizz, oh what a relief it is!" And while the ad highlighted the ...

Musician T-Pain has put his excitement about a new hangover relief product into a remix of an old, familiar jingle. “After a night with drinking, new Alka-Seltzer Hangover Relief provides fast relief ...

Disposal: All liquids and solutions can be poured down the drain with running water. Solid waste can be disposed of in the trash. Alka-Seltzer is a common antacid used to relieve an upset stomach.

Publicis Groupe retains its holding company lead, while Zenith, Known, Infinite Roar and Dentsu X enter the agency table.