In recent years, there has been a mass migration of media dollars to trading desks as advertising agencies expand their offerings and brands bring media execution in-house. This has left the ...

This Future of Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Friday at 10 a.m. ET. More from the series → Agency trading desks spent a ...

Outsourced trading desks may look similar on the surface, but the wiring underneath tells a different story. For buy-side firms, understanding how a desk is built - and who it’s built for - is key to ...