Disney is reportedly asking for record Super Bowl ad spending and the move is allegedly backfiring before upfronts.

Disney‘s run to its first Super Bowl touchdown in 20 years is in danger of being stymied by some serious defense. The company ...

Variety reports that Disney has told prospective advertisers that they should pay $10 million for a 30-second commercial ...

The National Football League has made headlines in recent months for going back to its broadcasting partners with staggering ...

Hims & Hers, Ro, Novo Nordisk and Eli Lilly are all running Super Bowl ads for their weight loss medications. (Photo illustration: Yahoo News; photos: Ro, Hims & Hers, Novo Nordisk via Instagram) ...

Back in 2016, Super Bowl ads were considered pricey, with 30-second spots costing around $5 million. Fast forward almost ten ...

WASHINGTON, Feb. 12, 2026 /PRNewswire/ -- Nearly 138 million Americans tuned in to Super Bowl LX, making it the most-watched moment in U.S. television history and the biggest night for advertisers ...

The Super Bowl LX ad blitz was a big budget highwire act—from Anthropic’s shot at OpenAI to Lady Gaga’s homage to Mr. Rogers and Dunkin’s nostalgia-fueled celeb fest. Autodesk CMO Dara Treseder breaks ...

Some users have taken to X to talk about how they found Andy Cohen’s look in the latest Nerds Candy Super Bowl ad similar to that of Jeffrey Epstein. The post has gone viral, and other users have ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. This voice experience is generated by AI. Learn more. This ...

Add Yahoo as a preferred source to see more of our stories on Google. Brad Pitt and the Ventura County Fairgrounds. The unlikely duo was paired conclusively during Super Bowl LX on Feb. 8. A surprise ...

MANCHESTER LOOKS GOOD. AND THEN NO ISSUES OUT ON THE SEACOAST. THERE’S A SUPER BOWL TV AD A LOT OF YOU SAW LAST NIGHT TELLING PARENTS TO EXPECT FREE MONEY FROM THE FEDERAL GOVERNMENT TO HELP CHILDREN ...