The investment in marketing is part of a broader strategy that has contributed to improving adidas economic performance ...

Add Yahoo as a preferred source to see more of our stories on Google. Adidas says Kanye West 'mishandled' $75 million of funds that were supposed to be used for marketing the Yeezy collection Kanye ...

Running a marketing campaign is not as easy as it used to be, especially in sports. But Adidas has nailed it with Anthony Edwards’ sneaker campaigns, matching his swagger with bold, cinematic choices.

As if further proof of the importance of a mobile-first strategy was needed, holiday 2017 demonstrated the influence of mobile as both a shopping and customer engagement channel. On Black Friday 2017, ...

Damian Lillard, one of the NBA’s top point guards, is known not only for his clutch performances on the court but also for his strong partnership with Adidas. His famous phrase “Dame Time” has become ...

Adidas Originals is changing course. For its spring campaign, the popular heritage-based sub-label is not just focusing on the heritage of its core products but is seeking to inspire fans to embrace ...

On Friday, Adidas launched a new global brand campaign featuring professional and amateur athletes that addresses how pressure detracts from their enjoyment of playing a sport, according to materials ...

One week after Adidas began investigating allegations of corruption in China, the German sporting goods company revealed in a companywide conference call in China that two employees related to the ...