MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today announced a strategic partnership with leading customer intelligence ...
LG Ad Solutions, a specialist in connected TV (CTV) and cross-screen advertising, have announced a strategic partnership with customer intelligence company, Acxiom. The collaboration aims to maximise ...
IPG's creation of Kinesso is the latest step in the ad holding company's effort to harness consumer data to improve the effectiveness of marketing campaigns and capture more ad spend. As traditional ...
CONWAY, Ark., October 30, 2024--(BUSINESS WIRE)--Acxiom, the global leader in customer intelligence and marketing enablement, today announced the integration of RafterOne, a Summit-level Salesforce ...
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So Interpublic Group (IPG), one of the ad-world’s global conglomerates, is acquiring data-marketing giant Acxiom for $2.3 billion. Why? In a word, data. The deal is for Acxiom’s Marketing Solutions ...
IPG-owned data broker Acxiom and The Trade Desk announced an expansion of their long-term measurement partnership on Tuesday with True Intelligence, which helps marketers connect their digital and CTV ...
Acxiom’s Real Identity tool is being integrated with Adobe Experience Platform in an effort to help brands create a consent-based data pool and reduce reliance on third-party cookies, Acxiom announced ...
LG Ad Solutions, a provider of connected TV (CTV) and cross-screen advertising, has partnered with customer intelligence company Acxiom to help advertisers reach millions of LG TV households by ...
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