We're an online retailer and one of our investors constantly focuses on whether or not our average order value is increasing. I'm more concerned with total revenue growth. Should we do our best to ...

Offering alcohol delivery helped Dan Chapman, the co-owner of wood-fired pizza shop and craft beer bar A.W. Wander, increase his customers' average order value (AOV). “It’s adding revenue to each sale ...

Average order value or AOV is the amount of money an average consumer spends while making a purchase on a platform. It is extracted by simply dividing the total revenue by the number of orders placed ...