Pandey’s 1994 ad for Cadbury was a zeitgeist in itself, helping Cadbury transition from a product made for kids to a staple ...
Piyush Pandey’s 1994 Cadbury Dairy Milk ad redefined Indian advertising. It turned Shimona Rashi into the nation’s sweetheart ...
How Piyush Pandey Found Shimona Rashi, the Cadbury Girl Who Redefined Joy in Ads Before Social Media
How advertising legend Piyush Pandey found Shimona Rashi, the Cadbury Girl whose iconic 1994 ad captured India’s heart and redefined joy in advertising long before social media existed.
Piyush Pandey, the legendary adman, who died in Mumbai on Friday at the age of 70, shaped the way India looked at, and ...
Music maestro Shankar Mahadevan on Friday expressed his shock and grief over the death of advertising legend Piyush Pandey.
Cadbury is once again looking for its next Cadbury Bunny, with this year’s focus on rescue pets. The brand is calling on rescue pet parents to enter their beloved family members for the chance to be ...
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How Piyush Pandey Found Shimona Rashi, The Cadbury Girl Who Went Viral Before Social Media Era
Piyush Pandey didn't just make ads. He made memories, and in doing so, turned everyday moments into something truly "khaas." ...
Piyush Pandey wanted someone with a "girl next-door" vibe, not a glamorous model or professional dancer, and finally picked ...
If you were around in the ’90s, you’re likely familiar with Cadbury’s Clucking Bunny “tryout” commercial where various animals (including a pig, lion, llama and more) wear bunny ears and “audition” to ...
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