Myers-Briggs, Enneagrams, that personality test pop-up ad. Chances are, you’ve taken one of these quizzes in between your daily spreadsheet inputting and email responding. But their results can ...

Carl Jung, a Swiss psychiatrist, believed we all embody one of 12 personality types. So whether you want to admit it or not, the role you take in a friendship, your favorite place, and even your role ...

It's time for our third archetype discussion, with the previous two being the Soldier and the Rogue. I've been pleased with the positive response I've seen so far, especially since the archetypes seem ...

The Hero and the Outlaw is a seminal work in the way we understand branding in the modern age. Written in 2001 by Margaret Mark and Carol Pearson, the book employs real-world examples to help readers ...