Texas, Texas A&M rank in the top-10 most valued college football programs in the country, while Texas Tech tops list of Big 12 contenders.

Have you ever wondered how much a college football program would be worth if it could be bought and sold like a professional franchise?

Year 2 of the 12-team College Football Playoff era in the 2025 season. In the way-too-early top 25, you shouldn't need formal introductions. We are referring to the stars of tomorrow, today. Arch Manning (finally) takes over at quarterback for Texas as the Longhorns sit as out preseason No.

According to On3, Hill has a NIL Valuation of $631,000. As for Wingo, he still had himself a solid season, as the former five-star out of St. Louis had 29 catches for 472 yards and two scores. He will likely be the team's top target for Arch Manning in 2025, and has a $1.1 NIL Valuation.

The Indiana Hoosiers came in at 33rd in the list of 134 programs (no data is available for the nation’s service acad

Despite enduring one of the worst stretches in its history, a New York Times report considers Auburn Football among nation's most valuable programs.