However, Johnson believed he would've raked in $10 million at USC had NIL existed during his era. Johnson established himself ...

T he NIL era of college sports has been tumultuous to say the least. Kids have come from high school to D1 college teams and ...

Freshman QB Keelon Russell thanks his biggest supporter with a brand-new Mercedes-Benz, powered by his $1.3M NIL valuation.

This potential first round draft pick slid drastically in last month's NFL draft, and as such his rookie deal is worth far ...

Tennessee guard Zakai Zeigler is suing the NCAA for another year of eligibility, claiming he could lose up to $4 million in ...

Shedeur Sanders made things official with the Cleveland Browns on Monday when the quarterback signed his rookie contract.

Is it wise to spend 10% of the salary cap on a high school offensive tackle? That's a question many have wrestled with after ...

NIL Market Forecast to Surpass $2.55 Billion by 2026 as Datavault AI Activates Athlete Data Across Education, Sports and Media via AI-Powered Tokenization and Smart Contracts. BEA ...

A new Tennessee law triggered the power conferences into demanding schools like UT sign a loyalty pledge over new player pay rules or risk expulsion.

AJ Dybantsa will get paid a lot of money through NIL to play college basketball at BYU. The No. 1 prospect in the recruiting ...

Parents of six champion WMU Bronco hockey players have signed a unique type of "NIL" deal, which recognizes "the real MVPs ...

Former Duke men's tennis player Sam Landau filed an objection to the House v. NCAA settlement May 15, alleging that head ...