Meta’s META investment values the data-labeling AI startup at over $29 billion, that company said in a blog post on Thursday, while Bloomberg reported that the cost of Meta’s investment in Scale AI was $14.3 billion, citing sources. Bloomberg had previously reported that Scale and Meta were in talks.

Meta Platforms Inc. has finalized a multibillion-dollar investment in Scale AI and recruited the startup’s chief executive officer to join its artificial intelligence efforts — an unusual deal that signals a heightened push by the social media giant to catch up on AI development.

Meta Platforms has finalized an investment in Scale AI that values the startup at over $29 billion, Scale AI said on Thursday.