Jaguar's controversial rebranding strategy has been widely criticized. This article defemds why Jaguar deserves the benefit the doubt in repositioning its storied brand ...
As Jaguar is undergoing a controversial rebranding that threatens to delude its might, we take the time to remember five of ...
A leaked letter exposes internal discontent among Jaguar's design team over the company's bold rebranding efforts, sparking ...
A RARE Jaguar is set to sell for a whopping £1million at auction – but only select bidders will be allowed in. The XJR-15 is ...
The UK's largest luxury car maker, Jaguar Land Rover (JLR), says it will invest £65m ($81m) to expand its bespoke paint ...
Tackling environmentalist issues like animal poaching, director Gilles de Maistre can’t transpose good intentions to a ...
The new campaign, devoid of any actual cars, instead showcases a vibrant world of diversity, style, and modernity, symbolizing Jaguar's commitment to inclusivity and a progressive vision. Critics, ...
Unable to keep pace with more mainstream European premium brands like Mercedes, JLR is hoping to cater to luxury customers ...