If you’ve been watching HBO Max through someone else’s password, the current gentle encouragement to change your behavior get serious.

However, in a world where streamers are getting more expensive and inaccessible to groups of people (e.g., if you’re a family in the same home, it makes sense to share one account, however, HBO Max does not offer a family subscription tier), the decision to make password sharing harder is one that’s already not going down well with its subscribers.

The service has been offering a "soft" warning to select customers over the last few months, but will be more direct in the fall.