PepsiCo inks a five-year global sponsorship with Formula 1 to promote Sting Energy, Doritos & Gatorade, expanding its ...

As one of the most physically and mentally demanding sports in the world, Formula 1 requires peak performance under extreme ...

Formula 1 and PepsiCo have announced a multi-year agreement that will see PepsiCo become an Official Partner of the pinnacle of motorsport until at least the 2030 season.

This was Pepsi’s Sting choosing to lead with a non-visual, sonic story in its debut as the official energy drink of F1. And this move signalled a dramatic shift in the way a legacy FMCG giant is ...

Formula 1 is hot on the tail of the big dog of professional sports marketing, the NFL, and cleared $2.04 billion in ...

The 5.5-year collaboration will bring elite sports science, hydration expertise, and global visibility to the next generation ...

Gatorade & F1 Academy launch partnership to fuel the future of women’s racing: New York, USA: Gatorade has announced a landmark partner ...