Apple's reputation for providing a private and secure experience for people who use its products and services is among the highest in the industry. All that has been under threat this year, as the UK government has asked Apple to provide it with backdoor access to the iCloud accounts not only of British citizens, but of people around the world.

Apple killed its iCloud's end-to-end encryption feature in the UK in February after being hit by a Technical Capability Notice (TCN) under the 2016 Investigatory Powers Act. This would allow law enforcement to assess users' data, no matter if it is encrypted. In April, the Big Tech company challenged this request in Court.