Adswerve identified an 11% projected increase in addressable advertising revenue by using Google’s open-source marketing mix ...

The new base, slated to open in 2026, is part of the airline's "commitment to build Seattle into a global gateway." ...

Alaska Airlines has a straightforward approach to measurement and attribution. The company uses Google Analytics for multi-touch and data-driven attribution, paired with media mix modeling (MMM) ...

Alaska Airlines is preparing to exercise options for five Boeing 787-9s, as the Seattle 787 base has been confirmed.

Alaska Airlines has appointed Joe Wonderly as vice president of labor relations and Allen Thieman as vice president of ...

Aventure Aviation has the largest single deal in its history, purchasing 12 Boeing 737 Next Generation aircraft from Alaska ...

National Transportation Safety Board investigators on Tuesday made new safety recommendations following the Jan. 5, 2024, ...

The NTSB has found that systemic failures, including missing bolts securing the door plug, led to the door plug blowout on ...

Alaska Airlines today announced the appointment of Monica Kobayashi to managing director of airport operations and customer ...

One of a team of 24 had opened a door-plug before, but he was on vacation — leading the NTSB to criticise Boeing's on-the-job ...

Aviation parts supplier Aventure Aviation has secured 12 retired Alaska Airlines Boeing 737NG aircraft for teardown at its ...

Alaska Airlines is moving ahead with plans to expand long-haul flying from Seattle-Tacoma International Airport (SEA) with an ...