Alaska Airlines is launching a $395-a-year rewards credit card as it joins the industry's race for high-spending customers. It is also launching a combined loyalty program with Hawaiian Airlines, called Atmos, and raising requirements for elite status. Alaska acquired Hawaiian last year and plans to keep the two brands operating separately.

Starting in 2026, Atmos Rewards members flying on select Alaska and Hawaiian Airlines flights will receive free in-flight Wi-Fi through a partnership with T-Mobile.

The company noted in a separate announcement that it will offer the perk for free to members of its new loyalty program called Atmos Rewards.

Delta and United Airlines have been sued this week in federal court for misrepresenting their seat offerings online.

Two class-action lawsuits have been brought against Delta and United over seat configurations where some passengers who say they paid for a window seat say they were left with a blank wall instead of ...

"Whatever the motive, had Plaintiff and the class members known they were choosing a windowless seat, they would not have selected it at all, much less paid more money for it."