Sonic branding is bollocks. For years it’s been peddled by agencies as expensive jingles, and as a result, the term has ...

solving issues from creation to implementation. These tools can be most effectively utilized after a brand establishes a unique sonic identity. Scalable branded audio content has never been more ...

There are a few issues with this ... being sent out to the world for everyone to enjoy. Great sonic logos communicate the spirit of a brand in just a few seconds. This is no easy feat, but ...

The 'jingle' may feel dated, but sound is still crucial to the way consumers perceive brands. How is sonic branding evolving ...

In this talk Ed Trotter (head of business development, Europe) and Rick Sellars (head of creative direction, EMEA) took the ...

While most companies invest heavily in creating their visual identity–logos, typography, and colour palettes–sonic branding is frequently reduced to campaign-specific jingles. However, sonic branding ...

Sonic branding agency Amp has developed a three-part tool called Sonic Hub, which seeks to simplify the sonic branding process for designers and brands using four different AI technologies. The nature ...

van Dijk: Simply put, a brand’s sonic identity is to the ears what its visual identity is to the eyes. It’s the strategic use of music, voice and sound to articulate a brand, and what it ...

In a media world where the audience is easily confused as to who they’re listening to, or who they’re searching for to repeat listen, the use of sonic branding helps address that issue.