Qurate Retail Group, owner of HSN and QVC, is building on ... As part of its new strategy, the company will continue to amplify its QVC+ and HSN+ streaming platforms and develop streaming commerce ...

While social media is a key part of QVC’s strategy, its efforts to reach target audiences like Gen X stretch beyond TikTok to include channels like streaming and linear — the latter of which is still ...

QVC Group, part of QVC Group, Inc., announced a strategic agreement Wednesday to host 24/7 live shopping streams that feature QVC Group's brands, products and talent on popular social media ...

It also offers streaming and online retail options ... we must hurry our expansion beyond TV to find growth. Our strategy is to transform QVC Group into a live social shopping company," QVC ...

Wellen will manage the company’s growth strategy across its U.S. social selling, streaming, digital, new business development and platform distribution divisions. He will report to QVC Group CEO ...

The live shopping company hosted its first Super Brand Day on the social media platform, marking its highest-viewed livestream to date.

Going forward, the company is articulating what it is calling its “WIN” strategy ... as well as its own streaming brands, to drive engagement and sales. Meanwhile, QVC Group has been ...

David Rawlinson II, the president and CEO of QVC Group, said in a January news release: "As we focus on our growth strategy to lean further into social and streaming, we are redefining who we are ...

“Wellen will define and lead QVC Group’s growth strategy across U.S. social selling, streaming, digital (qvc.com and hsn.com), new business development and platform distribution,” the ...

Watch it here ... This step in the reorganization is "part of our strategy to grow by becoming a live social shopping company," it says. To that end, QVC launched a TikTok Shop in August and ...